Spin-Clean International Introduces Limited Edition Record Washers Celebrating the
50th Anniversary of “The Beatles” Red (1962 – 1966) and Blue (1967 – 1970) Albums
New Models Coincide with the 50th Anniversary of the Spin-Clean system
Pittsburgh, PA October 26, 2023 – Spin-Clean International, creators of the award-winning Spin-Clean Record Washer system, today introduced two new models.
These Spin-Clean record washer kits were developed to celebrate the 50th Anniversary reissue of “The Beatles” historic Red (1962 – 1966) and Blue (1967 – 1970) albums. The promotion was brokered by Bravado International, The Beatles North American licensing agent. Both of the new models will initially be available exclusively from leading independent record stores across the globe and the Spin-Clean website. The launch will also be accompanied by an extensive marketing campaign specifically designed to underscore the importance of preserving and keeping vinyl records in pristine condition.
“This unique launch demonstrates Spin-Clean’s ongoing commitment to providing music enthusiasts with the highest value record cleaning solutions available,” said Mark Mawhinney, President of Spin-Clean International. “We’re confident that music fans everywhere will appreciate the quality and convenience that these limited-edition Spin-Clean models bring to their valuable record collection”.
Extensive Marketing Campaign
The new Spin-Clean marketing effort – which was announced last month on the Let’s Talk Physical call sponsored by MusicBiz Association – features a number of elements including one of the most comprehensive ad campaigns ever undertaken in the vinyl category.
Over the next few months, the Spin-Clean message will be delivered via full-page ads in leading audio publications like Stereophile, The Absolute Sound, Hi-Fi Choice, Hi-Fi News & Record Review and Record Collector News. A variety of digital banners will also be posted on AnalogPlanet.com, FutureAudiophile.com and TrackingAngle.com. All of this creative emphasizes the Spin-Clean Record Washer’s compelling combination of benefits, including simplicity, reliability, and affordability.